The Climb 6 Steps to a Powerful Personal Brand
What you’ll learn
How to tell a compelling brand story
How to stand out in a crowded market.
Automatically attract the right customers, clients, patients, or fans.
Create a logo that matches your brand
Select brand colors that are attractive to your primary audience.
Learn how to tell your story in a way that makes practically any audience want to pay attention and act.
Learn how to separate yourself from the crowd.
Requirements
This course is best suited for those professionals who have an ongoing business. Although beginners will benefit, the course is detailed and action-oriented. Therefore, you must be ready to implement immediately.
Description
Here’s the simple truth: powerful personal brands enjoy benefits that others simply don’t. They command higher fees, are referred more often, haggle less over price, if at all, and are thought of first. Why? What is their magic? What is their secret sauce?Well, there is a secret sauce. Personal brands didn’t become powerful personal brands by accident. Their brand story, colors, logo, book covers, profile pics and Tweets were carefully planned.Well, I’ve had the opportunity to work directly with some of the world’s greatest brands – no, not in an indirect way, but in a hands on way. I till do to this day. As such, I know the steps you need to take to climb to the top of your market. And you will learn those steps in this course.You will learn:Exactly what automatically attracts the right people to you.How to share your brand story with the world in such a way that they immediately find you credible.What to Tweet to cause your audience to want to follow you.How to break through all of the noise in the marketplace.And, much, much more.Welcome aboard. Let’s take the climb to the top of the market.
Overview
Section 1: Start Here
Lecture 1 Introduction
Lecture 2 How to get the best use out of this course.
Section 2: Step 1: The Magnetic Force
Lecture 3 Lecture 1: Why we love who and what we love
Lecture 4 Lecture 2: How to unearth your own magnetic force – your personal values
Lecture 5 Lecture 3: Ready, Set, Go: How to place your personal values in action.
Section 3: Step 2: How to Captivate Audiences with Brand Story
Lecture 6 Lecture 1: The Power of Story
Lecture 7 Lecture 2: Regular Stories and Compelling Stories
Lecture 8 Lecture 3: Examples of Compelling Stories
Lecture 9 Lecture 4: Elements of a Compelling Story
Lecture 10 Lecture 5: Examples of Compelling Brand Stories
Lecture 11 Lecture 6: Discovering and Telling Your Brand Story
Section 4: Step 3: How to Really Stand Out from the Crowd
Lecture 12 Lecture 1: How to Stand Out
Lecture 13 Lecture 2: Own Your Spot
Lecture 14 Lecture 3: Example of Brands that Stand Out
Section 5: Step 4: That’s Your Personality
Lecture 15 Lecture 1: Personality Matters
Lecture 16 Lecture 2: Let Your Personality Shine
Section 6: Step 5: Let them find you – Brand Identity
Lecture 17 Lecture 1: Why Identity is Critical
Lecture 18 Lecture 2: What is Brand Identity, Anyway
Lecture 19 Lecture 3: How to Create Killer Identity Pieces
Lecture 20 Lecture 4: Creating Your Brand Identity Pieces (1 of 2)
Lecture 21 Lecture 4.1: Creating Your Band Identity Pieces (2 of 2)
Section 7: Step 6: Brand You
Lecture 22 Lecture 1: Build Your Brand
This course ideal for trainers, consultants, coaches, attorneys, physicians, musicians and others who was to stand out and become the go-to person in their field.
Course Information:
Udemy | English | 2h 15m | 955.01 MB
Created by: Dwayne K. Sutton
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