The Complete Guide to Sponsorship Marketing
What you’ll learn
Understand the many types and branches of sponsorship, from corporate to influencers
Learn how Sponsorships are created, scheduled, measured and analysed
Learn how to plan, strategise and deploy specific sponsorship tactics
How to utilise sponsorships not only offline but also online
Become an expert in sponsorship campaigns, running them from start to finish
Advanced tracking and attribution techniques
…And plenty of up to date examples!
Basic Marketing Knowledge
Desire to Learn About Sponsorships
If you have pre-existing Sponsorship knowledge…this course will compliment that by teaching further advanced techniques.
Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships? Then this is the course for you!Many marketers who are focusing on digital marketing skills are forgetting some of the core marketing techniques that still exist in abundance, and one of those is Sponsorships. Sponsorships are mastered by some of the biggest brands out there; Pepsi, Emirates, M&S & Samsung. It’s vital that budding marketers grasp this topic and ensure they tie it into their wider marketing mix to achieve their multi-attributed marketing objectives.What’s more, Sponsorships have evolved. No longer is it simply a logo on a billboard. Sponsorships have now moved online and they’ve become trackable. Marketers are forgetting this fact, and this course aims to teach you not only traditional offline sponsorship methods, but the advancing online options too.In this course I aim to teach you everything there is to know about Sponsorships: Understand the many types and branches of sponsorship, from corporate to influencersLearn how Sponsorships are created, scheduled, measured and analysedLearn how to plan, strategise and deploy specific sponsorship tacticsHow to utilise sponsorships not only offline but also onlineBecome an expert in sponsorship campaigns, running them from start to finishAdvanced tracking and attribution techniquesAnd plenty of up to date examples.To truly become an all-round marketer one needs to understand the techniques of Sponsorship MarketingAbout the InstructorI have been working in partnerships and affiliation for over 15 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events and written for some of the biggest UK Marketing publications such as EConsultancy and PerformanceIN. Also the author of The Complete Guide to Partnership Marketing – the number one book on Amazon about Brand Partnerships!
Section 1: Introduction to this course
Lecture 1 Welcome to this course
Lecture 2 Introduction to The Complete Guide to Sponsorship Marketing course
Section 2: Fundamentals of Sponsorship Marketing
Lecture 3 Understanding all types of Sponsorships
Lecture 4 Examples of Sponsorships & why we focus on Branding
Section 3: The 4P’s of Sponsorship – Proposition, Partners, Planning & Pricing
Lecture 5 Proposition – who and where are my audience?
Lecture 6 Partners – finding Sponsorships & who is right for us?
Lecture 7 Planning – key campaign decisions
Lecture 8 Pricing – how much should you pay for Sponsorships?
Lecture 9 Top 10 Sponsorship Campaigns
Section 4: Negotiations, Assets & Arranging Sponsorships
Lecture 10 Working with agencies & negotiating packages
Lecture 11 Scheduling assets across multiple campaigns
Lecture 12 Sponsorship Contract Template Examples
Section 5: Advanced Sponsorship – Tactics & Strategy
Lecture 13 Key tactics across different types of Sponsorships
Lecture 14 Various strategic approaches
Section 6: Attribution and Tracking your Sponsorships
Lecture 15 Understanding tracking methods – Traditional to Online
Lecture 16 Attribution & Post Campaign Analysis
Lecture 17 Understanding Marketing Attribution
Section 7: Evolution & Future of Sponsorships
Lecture 18 New opportunities to capitalise on
Lecture 19 What the future holds
Lecture 20 My Top 4 Predictions
Section 8: Tips & Advice from a Professional Marketer
Lecture 21 My Top 4 Tips for Sponsorship Marketing
Lecture 22 My 8 Key Takeaways from this Course
Lecture 23 Glossary
Lecture 24 Disclaimer
New to Sponsorships,Looking to set up an Sponsorship Marketing channel in your own business,Looking to improve your existing knowledge,Looking to enhance your Sponsorship Marketing skills
Udemy | English | 1h 45m | 1.13 GB
Created by: Jim Howard