The Difficulties of Leadership in the Digital Age

Autonomy, mastery and purpose to motivate the new digital workforce
The Difficulties of Leadership in the Digital Age
File Size :
1.45 GB
Total length :
1h 15m


Michael Ruckman, President & CEO of Senteo


Last update




The Difficulties of Leadership in the Digital Age

What you’ll learn

Understanding the evolution of business models from product-sheet centric to customer-centric to relationship-centric.
Understanding changes in behavior & difficulties with engagement in the workforce
Using data, social context, and game theory to influence customer and employee behavior
Understanding how leaders must evolve together with business models

The Difficulties of Leadership in the Digital Age


No previous experience needed. In this course you will learn the foundations of great customer experiences.
This methodology applies to all industries: banking, retail & shopping centers, healthcare, hospitality, tourism, etc.


The purpose of this course is to understand how advances in technology, increased connectivity, and behavioral changes create difficulties for leaders working to engage employees and teams and guide them to success.What changes are digitalization, robotics, and AI bringing to businesses across the world? That is a question that faces many companies with regards to adapting to a new generation made up of digital natives.While production has changed dramatically in the last century, with automation and AI tools coming online as we speak, the management structure has not evolved at the same pace.Most businesses are not designed for what we refer to as ‘complexity.’ They may be designed for things that are complicated, where we may not understand everything that is happening at each step of the process, but the outcome is fairly predictable. In a complex environment, we don’t understand what is happening and often the outcome is very unpredictable.Businesses are finding themselves in a situation where both people and AI are involved; the result is a need for a frontline workforce that is able to think, analyze and react. In order for this to happen, old management structures need to evolve so that employees are given more autonomy.


Section 1: Introduction

Lecture 1 Evolution of Business Models & Management Models

Lecture 2 Expanding Sources of Monetization

Lecture 3 Outdated Management Models

Lecture 4 Changes in Behavior & Difficulties with Engagement

Lecture 5 Using Data, Social Context, & Game Theory to Influence Behavior

Lecture 6 How Leaders must Evolve Together with Business Models

Lecture 7 Recommended Articles

Lecture 8 Recommended Videos

Lecture 9 Recommended Books

Management Training for C-Level, Upper & Middle Management of any organization,Leaders or those hiring leaders for their organization,Client Service Managers,CX Practitioners,Operations,HR,IT,CRM,Head of Distribution,Head of Sales,Marketing,Product Development

Course Information:

Udemy | English | 1h 15m | 1.45 GB
Created by: Michael Ruckman, President & CEO of Senteo

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