The Essential Guide to Entrepreneurship by Guy Kawasaki

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
The Essential Guide to Entrepreneurship by Guy Kawasaki
File Size :
4.07 GB
Total length :
3h 54m



Guy Kawasaki


Last update

Last updated 5/2015



The Essential Guide to Entrepreneurship by Guy Kawasaki

What you’ll learn

An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur
An FAQ section where Guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren’t looking to be decision makers in their company

The Essential Guide to Entrepreneurship by Guy Kawasaki


A passion for entrepreneurship and a willingness to start.


The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s 30 years of hard-earned wisdom. Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following ·Master the essential steps for creating your own company. ·View your startup through the eyes of marketing evangelist Guy Kawasaki. ·Improve the efficiency of your business plan by learning what steps to avoid. ·Experience a live pitch by an entrepreneur and hear uncensored feedback. Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor. Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups. Contents and Overview Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur. ·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business. ·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback. ·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?” After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.


Section 1: Introduction

Lecture 1 Introduction

Section 2: Launching

Lecture 2 Ask Simple Questions

Lecture 3 Ideas and Prototyping

Lecture 4 Making a mantra

Lecture 5 Exercise: What is your mantra?

Lecture 6 Business models

Lecture 7 Telling a story

Lecture 8 Positioning your product

Lecture 9 Exercise: Craft your positioning

Lecture 10 Adoption vs. scaling

Lecture 11 Crossing the chasm

Lecture 12 Incubation

Lecture 13 Common mistakes Entrepreneurs make

Lecture 14 How to forecast

Lecture 15 Conclusion

Lecture 16 Supplementary material

Section 3: Pitching

Lecture 17 The why and how of a pitch

Lecture 18 Exercise: What does your startup do?

Lecture 19 Basics of a pitch

Lecture 20 Exercise: Do the math

Lecture 21 My ideal pitch

Lecture 22 Exercise: Videotape yourself

Lecture 23 Things that can go wrong

Lecture 24 Things to avoid doing in a pitch

Lecture 25 Feedback on a live pitch

Lecture 26 Supplemental material

Section 4: Fundraising

Lecture 27 Types of funding

Lecture 28 Finding investors

Lecture 29 Rounds of financing

Lecture 30 Emailing investors

Lecture 31 Supplemental material

Section 5: Building a team

Lecture 32 Good tactics for building a team

Lecture 33 What to look for in a team

Lecture 34 How do you ensure there is a good fit?

Lecture 35 Checking for references

Lecture 36 Getting candidates to join

Lecture 37 Supplementary material

Section 6: Social Media

Lecture 38 Planning your Social Media Strategy

Lecture 39 Deciding which Platforms to Use

Lecture 40 Creating your Company Profile Page

Lecture 41 Getting your First Followers

Lecture 42 Repeating your Tweets & Posts

Lecture 43 Using images in your Posts

Lecture 44 Responding to Comments

Lecture 45 Apple, Airbnb, Virgin America, Uber and Guy’s Profile Pages

Lecture 46 Supplementary Materials

Section 7: Evangelizing

Lecture 47 Introduction to evangelism

Lecture 48 Building a human brand

Lecture 49 The 2 keys to shmoozing

Lecture 50 Making customers your evangelists

Lecture 51 Building communities around your product

Lecture 52 Supplementary Materials

Section 8: Conclusion

Lecture 53 FAQ

Lecture 54 The Art of the Start Book

Lecture 55 Art of the Start 2.0 link

Lecture 56 Change the World

Budding entrepreneurs of all backgrounds and experience levels

Course Information:

Udemy | English | 3h 54m | 4.07 GB
Created by: Guy Kawasaki

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