The Essential Guide to Entrepreneurship by Guy Kawasaki
What you’ll learn
An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur
An FAQ section where Guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren’t looking to be decision makers in their company
Requirements
A passion for entrepreneurship and a willingness to start.
Description
The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s 30 years of hard-earned wisdom. Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following ·Master the essential steps for creating your own company. ·View your startup through the eyes of marketing evangelist Guy Kawasaki. ·Improve the efficiency of your business plan by learning what steps to avoid. ·Experience a live pitch by an entrepreneur and hear uncensored feedback. Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor. Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups. Contents and Overview Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur. ·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business. ·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback. ·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?” After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Launching
Lecture 2 Ask Simple Questions
Lecture 3 Ideas and Prototyping
Lecture 4 Making a mantra
Lecture 5 Exercise: What is your mantra?
Lecture 6 Business models
Lecture 7 Telling a story
Lecture 8 Positioning your product
Lecture 9 Exercise: Craft your positioning
Lecture 10 Adoption vs. scaling
Lecture 11 Crossing the chasm
Lecture 12 Incubation
Lecture 13 Common mistakes Entrepreneurs make
Lecture 14 How to forecast
Lecture 15 Conclusion
Lecture 16 Supplementary material
Section 3: Pitching
Lecture 17 The why and how of a pitch
Lecture 18 Exercise: What does your startup do?
Lecture 19 Basics of a pitch
Lecture 20 Exercise: Do the math
Lecture 21 My ideal pitch
Lecture 22 Exercise: Videotape yourself
Lecture 23 Things that can go wrong
Lecture 24 Things to avoid doing in a pitch
Lecture 25 Feedback on a live pitch
Lecture 26 Supplemental material
Section 4: Fundraising
Lecture 27 Types of funding
Lecture 28 Finding investors
Lecture 29 Rounds of financing
Lecture 30 Emailing investors
Lecture 31 Supplemental material
Section 5: Building a team
Lecture 32 Good tactics for building a team
Lecture 33 What to look for in a team
Lecture 34 How do you ensure there is a good fit?
Lecture 35 Checking for references
Lecture 36 Getting candidates to join
Lecture 37 Supplementary material
Section 6: Social Media
Lecture 38 Planning your Social Media Strategy
Lecture 39 Deciding which Platforms to Use
Lecture 40 Creating your Company Profile Page
Lecture 41 Getting your First Followers
Lecture 42 Repeating your Tweets & Posts
Lecture 43 Using images in your Posts
Lecture 44 Responding to Comments
Lecture 45 Apple, Airbnb, Virgin America, Uber and Guy’s Profile Pages
Lecture 46 Supplementary Materials
Section 7: Evangelizing
Lecture 47 Introduction to evangelism
Lecture 48 Building a human brand
Lecture 49 The 2 keys to shmoozing
Lecture 50 Making customers your evangelists
Lecture 51 Building communities around your product
Lecture 52 Supplementary Materials
Section 8: Conclusion
Lecture 53 FAQ
Lecture 54 The Art of the Start Book
Lecture 55 Art of the Start 2.0 link
Lecture 56 Change the World
Budding entrepreneurs of all backgrounds and experience levels
Course Information:
Udemy | English | 3h 54m | 4.07 GB
Created by: Guy Kawasaki
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