The Most InDepth Google Analytics 4 GA4 Course for 2023
What you’ll learn
Set up Google Analytics 4 (GA4) on your website or store, WordPress, Shopify, Squarespace, with Google Tag Manager…
Link GA4 to Google Ads and Search console for a deeper understanding of your audience.
Create and configure custom reports, segments, conversions, filters, events, custom dimensions, and metrics…
How ready-made reports can help you quickly answer common questions about how your users are interacting with your app or website.
To use different exploration techniques to uncover deeper insights into your customers’ engagement.
Tracking individual users’ actions and paths.
Join with an open mind & ready to learn.
No prior experience with GA4 is required.
Good to have but not required: own website or app & basic GTM knowledge.
In this course, we will cover everything from initial Google Analytics 4 setup, account structure, and interface overview all the way to more advanced topics like custom exploration reports. The course and reports are based on real-world examples so you’ll be able to apply them to your specific case. By the end of this course, you will have a deep understanding of GA4 and be able to come up with and create your own reports and dashboards confidently.Become a Google Analytics master, setting up detailed tracking and creating advanced custom reports based on your specific business needs.WHAT PEOPLE SAY “Amazing course! Starting from the very basics and going into advanced topics. Covers all the main aspects that you need to know.”— Dominique Bender (5 stars) “Amazing! I learned so much. I enjoyed the whole course. Thank you very much.”— Bryan Flores (5 stars) “Pretty good, Informative on all the options for Google Analytics, with some interesting use cases. The tests were well written. Overall great course to get started with Google Analytics.”— Dan Morrill (5 stars)SOME OF THE TOPICS WE WILL COVERHow to structure your Google Analytics 4 (GA4) account and initial installationWe’ll take a look at some of the essential concepts behind the structure of GA4. Your analytics account structure will depend on your business setup so we’ll look at some common business types and explain the setup through real-world examples. I’ll show you how to create and set up GA4 on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website.Understanding premade reports and dashboards and modifying them to your liking The simplest way to get started with Google Analytics is through premade reports and dashboards geared toward common use cases. We’ll take a look at what they offer and how you can modify them to fit your specific business goals.Creating advanced custom reports based on your business needs With explorations, you get a set of powerful audience discovery and comparison tools. We’ll take a look at how you can easily select dimensions and metrics, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.Google Analytics 4 overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google Analytics 4. We’ll take a look at how to set up your structure, and the limitations of Google data Analytics and do a top-level interface overview. For all of you coming from Universal Analytics, I’ll also show you where in GA4 can you find your old reports.WHO IS THIS FORIf you are running your own eCommerce store and want to track revenue and conversions and get deeper insights into which products get the most engagement then join this course.If you are a marketer who wants to understand customers’ journeys and be able to get deeper insights into the campaigns you are running, then this course is for you as well.If you are a small business owner and would like to optimize your sales funnels and learn where your customers are coming from, you will learn how to do that as well.WHAT WILL YOU GETBy joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and of course Google Analytics certification.But most importantly you’ll get exclusive access to an amazing invite-only community.Don’t hesitate and start learning about GA4 today!
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What Is Google Analytics 4 (GA4) and Why Do You Need It
Lecture 3 How to Get The Most Out of This Course
Section 2: Initial Google Analytics 4 (GA4) Setup and Installation
Lecture 4 Create a Google Analytics 4 Account
Lecture 5 Property Migration From Universal Analytics
Lecture 6 Setup GA4 Manually on Your Website or Store
Lecture 7 Set it up on WordPress
Lecture 8 Set it up on Shopify
Lecture 9 Connect Search Console
Lecture 10 Connect Google Ads
Section 3: Best Practices and Interface Overview
Lecture 11 Introduction to Common Marketing Terms and GA4 Properties
Lecture 12 How to Setup Your Account Structure
Lecture 13 Limits you Should Know About
Lecture 14 Practicing on the Demo Account
Lecture 15 Event Naming Best Pratices
Lecture 16 Top-Level Interface Overview
Lecture 17 Where in GA4 Can I Find My UA Reports?
Section 4: Premade Reports and Dashboards
Lecture 18 Real-time Report
Lecture 19 Acquisition Reports
Lecture 20 Engagement Reports
Lecture 21 Monetization Reports
Lecture 22 Demographics & Tech Reports
Lecture 23 Advertising Reports
Lecture 24 Editing and Creating Standard Reports
Lecture 25 Editing and Creating Report Overviews
Lecture 26 Adding Custom Reports and Overviews to the Collection
Section 5: Advanced Custom Reports in the Explore Section
Lecture 27 Explorations Interface Overview
Lecture 28 Free Form Exploration
Lecture 29 Funnel Exploration
Lecture 30 Path Exploration
Lecture 31 Segment Overlap Exploration
Lecture 32 User Lifetime Exploration
Lecture 33 Cohort Exploration
Section 6: Custom Configuration of Events, Conversions and Audiences
Lecture 34 Debug View
Lecture 35 Events & Conversions
Lecture 36 Audiences
Lecture 37 Custom Dimensions & Metrics
Lecture 38 Custom Insights
Lecture 39 Custom Channel Groups
Section 7: Conclusion
Lecture 40 The Wrap up
Lecture 41 Bonus Lecture
eCommerce owners figuring out where your customers are coming from and how to optimize the sales funnels.,Internet marketers trying to better understand how your users are interacting with your app or website and which customer segments are worth pursuing.,Business owners trying to uncover deeper insights into your customers’ engagement with your product.
Udemy | English | 3h 28m | 1.58 GB
Created by: Ziga Berce