Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application
Understanding Strategic Marketing
File Size :
485.36 MB
Total length :
2h 30m



Chris Croft


Last update

Last updated 3/2020



Understanding Strategic Marketing

What you’ll learn

Master a wide range of marketing techniques
Design a comprehensive marketing strategy for their company
Take control of your marketing strategy instead of being pulled along by the market
Feel able to take on a new marketing role at work!
Apply academic techniques to your company and sector
Deconstruct marketing terminology to use it in real life
Identify profitable gaps in your market for future development
Assess your product range for dead weight and future stars
Understand why some products excel and others flop – and how to make them all winners!

Understanding Strategic Marketing


No previous marketing experience neccessary
It’s helpful to have real life examples in your mind to practise on
Paper & pen for notes and practising


Understanding Strategic MarketingA guide for managers and MBA students to master marketing theory and applicationThis course could save your business $1000s – if you’re launching a new brand, moving into new markets, or wanting to grow your existing sales – marketing is a valuable skill that you definitely need to master.Chris Croft is an international speaker and widely published author, who’s been teaching Marketing skills to companies for over 20 years. He’s taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you’d learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.The course overview includes:Getting your product in front of the right people at the right time, to see your sales rocketHow to understand your customers betterSpotting new lucrative markets to move intoUnderstanding you weaknesses, and minimising themMarketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many othersSetting your prices for maximum revenueHow to make sure your marketing budget gets the highest return possibleAnd lots lots more!This course comes with a 30 day money back guarantee.


Section 1: Welcome

Lecture 1 Welcome

Lecture 2 What is Marketing?

Lecture 3 Course Overview

Lecture 4 Download your workbook

Section 2: What Business Are We In?

Lecture 5 Introduction

Lecture 6 Are You Product or Market Led?

Lecture 7 Understanding the Product Lifecycle

Lecture 8 Identifying High Performing Products and Creating More!

Lecture 9 Calculating Your Relative Market Share

Lecture 10 What Threatens Your Market?

Lecture 11 Predicting Future Events

Lecture 12 Defining Your Competitors

Lecture 13 How to do a Competitor Analysis

Section 3: Understanding Our Customers

Lecture 14 Introduction

Lecture 15 How Fragmented is Your Market?

Lecture 16 Determining Strategic Future

Section 4: Success Factors and Competitive Advantage

Lecture 17 Introduction

Lecture 18 SWOT Matrix

Lecture 19 Critical Success Factors

Lecture 20 Porter’s Competitive Advantage

Section 5: Building A Strategy

Lecture 21 Introduction

Lecture 22 Segmentation and Product Positioning

Lecture 23 Is Your Market as Attractive as You Think?

Lecture 24 The 4 Ps

Lecture 25 Mastering Price – Strategies and Tactics for maximum profits

Lecture 26 Summing up with SWOT

Section 6: Communicate to your Market

Lecture 27 Introduction

Lecture 28 Why do your customers buy, and should you invest in a brand?

Section 7: Wrap Up

Lecture 29 Thank You

Lecture 30 Next Steps

Lecture 31 How To Get Your Certificate

Anyone with an interest in marketing,Those who’ve never worked in marketing before, and those looking to deveop existing skills,Marketing experts wanting to revitalise and refresh their skills,Someone wanting to learn academic techniques in a practical setting

Course Information:

Udemy | English | 2h 30m | 485.36 MB
Created by: Chris Croft

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