UX Research for Apps Usercentric from Concept to Launch
What you’ll learn
Use the tools of UX research to understand customer needs
Conduct user-centered design and feedback sessions
Analyze and screen app concepts
Apply post-launch user feedback tools to UX design
Prioritize app features to determine what to build (and what not to build)
Requirements
No specific skills or tools are required: just an open mind!
You may have a background in UX design…or not (either is OK)
You may be involved in a developing an App (or not)
You may have a background in research (or not)
You may practiced some of the techniques previously (or not)
Description
What is the key ingredient that makes apps successful? They start with a laser focus on what users need. This course teaches you the tools and techniques needed to help you step into the shoes of customers – allowing you to shape concepts that connect and design products that stick. Learn the professional secrets of conducting crucial user research quickly and inexpensively. Following a 6-step approach you will learn how to: Shape a concept Screen app ideas Conduct primary research (IDIs, surveys) Create customer journeys, personas and empathy maps Use participatory design to refine and prioritize Use Voice of the Customer research post-launch There are dozens of techniques, tools and apps discussed. Taught by veteran digital strategist and UX design researcher Dr. Todd Greenwood, this course is appropriate for anyone who is planning to build a mobile tech solution: app entrepreneurs, UX designers, and programmers. Along the way, Todd will highlight success stories and research that were used to develop some of the most successful apps like AirBnb and the research that should have been done for…well, the failures whose designers thought they could skip it. This 35-lesson course is hands-on, with a wealth of cost-effective techniques for gathering and analyzing survey data and qualitative insights. You’ll know when to DIY and when and where to find companies (many research solutions have recently emerged in the mobile space) that you can call upon to help.
Overview
Section 1: Introduction
Lecture 1 Research for User Design
Lecture 2 The UX Research Design Model
Lecture 3 Your Team and Your Situation
Lecture 4 Examining Objectives
Section 2: Shaping the Concept
Lecture 5 Shaping the Concept
Lecture 6 Thinking Divergently
Lecture 7 Gathering Empathy
Lecture 8 Surveying Inexpensively
Lecture 9 Quick Competitive Audit
Lecture 10 App Definition Statement
Lecture 11 Willingness to Pivot
Lecture 12 Idea Screening
Section 3: Know Your Customer
Lecture 13 Knowing Your Customer
Lecture 14 Interviewing Stakeholders
Lecture 15 Doing Ethnography
Lecture 16 Writing Great Surveys
Lecture 17 Conducting IDIs
Lecture 18 Empathy Mapping
Lecture 19 Creating Personas
Lecture 20 Mapping Customer Journeys
Section 4: Define Your Product
Lecture 21 Defining Your Product
Lecture 22 Benchmarking Competitive Products
Lecture 23 Creating with Users
Lecture 24 Grouping and Prioritizing
Lecture 25 Scenarios and Storyboards
Section 5: Prototyping and Testing
Lecture 26 Testing Paper Prototypes
Lecture 27 Testing Content and Creative
Section 6: Prepare for Launch
Lecture 28 Planning for Evaluation
Lecture 29 Beta Testing
Lecture 30 Remote Usability Testing
Lecture 31 Split Testing
Section 7: Post Launch Insights and Analytics
Lecture 32 Post Launch Insights and Analytics
Lecture 33 App Analytics
Lecture 34 Satisfaction Surveys
Lecture 35 Final Thoughts
UX designers,Entrepreneurs,UX researchers,Product managers,Digital strategists,Students,Anyone who wants to know how to get into the minds of customers
Course Information:
Udemy | English | 3h 15m | 5.36 GB
Created by: Todd Greenwood
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