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    SEO Keyword Strategy

    SEO: Keyword Strategy

    Formulating a keyword strategy is one of the most important activities in marketing.

    Properly optimizing a website and strategically using keywords can yield visitors for years.

    Digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do.

    Next, learn about how to find and analyze the right keywords for your business and implement them into different channels.

    Matt covers all the important components of choosing keywords including how to determine customer intent, identify trends, develop analytics, utilize negative keywords, and focus on what works.

    Finally, learn about how to measure the results, understand rankings, and establish priorities.

    SEO Keyword Strategy

    Topics include:

    What are keywords?
    Why are keywords important?
    Starting keyword research
    Creating a starter set
    Analyzing keyword patterns
    Reading search engine results pages (SERP)
    Mapping keywords across the customer lifecycle
    Appling keywords to optimize your website
    Choosing keywords for voice search
    Build your quality score with themes
    Apply keywords to optimize your marketing

    Course information :

    MP4 | Video: AVC, 1280×720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 1h 36m
    Skill Level: Intermediate | Genre: eLearning | Language: English + Subtitles | Size: 223 MB

    Course Link :

    lynda.com/Marketing-tutorials/SEO-Keyword-Strategy/2822059-2.html

    Key words :

    Course SEO Keyword Strategy.

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